matt duncan reimagines an identity.
Art Appalachian Logo
Art Appalachian is a proposed rebranding direction for the Appalachian State University Art Department. Collaborating with Emily Camardella and Courtney Smith, we created a wordmark logo, a poster series, and an informational brochure about the program.
The biggest challenge in creating this identity was to find a way to be inclusive of the many different fields of study within the department. The concept woven throughout the identity system was the idea of connections between separate parts. We incorporated this in our wordmark through the type treatment of the letterforms as well as the floating ligatures that exist between them. We used these extending letterforms as a visual motif throughout the branding system in different ways appropriate to the media.