matt duncan designs friendly icons for solar.
Icon Series | Art Direction
At the time of its inception, Offset Solar utilized a couple different icon styles—neither were consistent with each other, nor their tone as a company. Working as a Designer and Art Director, I created this custom collection of icons from the ground up. These bite-sized depictions portray Offset’s warm and vivacious nature through their color and expression, while retaining a sense of structure and reliability through the bold strokes, as well as their continuity as a series. I utilized a warm and inviting eggshell-white for the “empty” space of the icons to balance out the pop of the warm primaries each icon sports.