Digital Presentation  |  Print Materials  |  Art Direction

Working as a Designer and Art Director, I created digital and print materials to aide Offset Solar in selling to and informing residential homeowners about the benefits of going solar. I worked directly with the Director of Sales to redesign their proposals to function as a sales tool that was efficient to generate for the array/proposal team, tailored specifically to the way they sell, and was optically stunning with on-brand visuals and storytelling.

I developed a plan with the Director of Sales for print collateral to help spark interest at trade show with a brochure, and in neighborhoods of installations with door hangers. Across all mediums, I worked to achieve a warm and friendly tone, while maintaining a strong presence of professionalism and wit.